Calculate Return on Investment with this FREE advertising performance tool. Enter your revenue and cost to instantly see your ROI percentage.
ROI Result
FAQ
What is ROI (Return on Investment)?
ROI helps you understand whether an investment produced profit compared with its cost.
How is ROI calculated?
ROI is calculated by subtracting cost from revenue, dividing that profit by cost, then multiplying by 100.
Why is ROI important?
ROI helps you understand whether an investment produced profit compared with its cost. It gives you a simple way to compare performance across campaigns, platforms, and time periods.
What is a good ROI?
A good result depends on your industry, audience, offer, placement, and campaign goal. Compare against your historical performance and profitability instead of relying on a universal benchmark.
How can I improve my ROI?
To improve ROI, increase revenue, reduce costs, improve conversion quality, and focus budget on the channels with the strongest profit.
Is ROI the only metric I should focus on?
No. Use it together with related metrics such as revenue, profit, conversion rate, traffic quality, and customer value.
How does ROI differ from related metrics?
ROI measures profit relative to cost, while ROAS measures revenue relative to ad spend.
Does this ROI calculator store my data?
No. The calculation runs in your browser, and the values you enter are not saved by this tool.
Can I use this ROI calculator for any campaign?
Yes. You can use it for paid social, search, display, video, email, affiliate, or any campaign where you have the required inputs.
What should I do if my ROI is worse than expected?
Check your targeting, creative, landing page, offer, tracking setup, and traffic quality. Then compare results by channel or campaign to find where performance is slipping.