Calculate Return on Ad Spend with this FREE advertising performance tool. Enter your revenue and ad spend to instantly see how much revenue you earn for every dollar spent on ads.
ROAS Result
FAQ
What is ROAS (Return on Ad Spend)?
ROAS helps you judge whether your advertising is generating enough revenue compared with the money spent.
How is ROAS calculated?
ROAS is calculated by dividing revenue by ad spend.
Why is ROAS important?
ROAS helps you judge whether your advertising is generating enough revenue compared with the money spent. It gives you a simple way to compare performance across campaigns, platforms, and time periods.
What is a good ROAS?
A good result depends on your industry, audience, offer, placement, and campaign goal. Compare against your historical performance and profitability instead of relying on a universal benchmark.
How can I improve my ROAS?
To improve ROAS, increase conversion rate, raise average order value, improve targeting, reduce wasted spend, and prioritize higher-margin campaigns.
Is ROAS the only metric I should focus on?
No. Use it together with related metrics such as revenue, profit, conversion rate, traffic quality, and customer value.
How does ROAS differ from related metrics?
ROAS focuses on revenue from ad spend, while ROI accounts for broader profit and cost.
Does this ROAS calculator store my data?
No. The calculation runs in your browser, and the values you enter are not saved by this tool.
Can I use this ROAS calculator for any campaign?
Yes. You can use it for paid social, search, display, video, email, affiliate, or any campaign where you have the required inputs.
What should I do if my ROAS is worse than expected?
Check your targeting, creative, landing page, offer, tracking setup, and traffic quality. Then compare results by channel or campaign to find where performance is slipping.