MediaCheatSheet.com
  • All Platforms
  • Instagram
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  • LinkedIn
  • Threads
  • Pinterest
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  • TikTok
  • Twitch
  • Snapchat
  • Google Ads
  • Etsy
  • Reddit
  • Spotify
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Instagram

2025/06

Instagram is a dynamic visual platform where users share high-quality photos and engaging short videos (Reels) to cultivate communities and discover trends. It's ideal for personal expression, brand showcasing, and driving engagement through features like stories, live broadcasts, and shoppable posts, making it essential for visually-driven creators and businesses.

TypeProfile Photo
Dimensions320×320 px
Aspect Ratio1:1
FormatImage
NotesDisplayed as a circle (at 110x110 px); focus on the center to avoid cropping.
TypeSquare Feed Post
Dimensions1080×1080 px
Aspect Ratio1:1
FormatImage
NotesIdeal for balanced visual content across feeds.
TypeVertical Feed Post
Dimensions1080×1350 px
Aspect Ratio4:5
FormatImage
NotesOptimized for mobile screens; visually dominant on smaller devices.
TypeLandscape Feed Post
Dimensions1080×566 px
Aspect Ratio1.91:1
FormatImage
NotesBest for horizontal or panoramic visuals.
TypeStory Post
Dimensions1080×1920 px
Aspect Ratio9:16
FormatImage & Video
NotesKeep design elements 250px from top/bottom to avoid being obscured by UI.
TypeReels
Dimensions1080×1920 px
Aspect Ratio9:16
FormatVideo
NotesCover image should be same size. Reels appear as 1:1 in profile feed, 4:5 in home feed. Keep key elements centered.
TypeCarousel (Square)
Dimensions1080×1080 px
Aspect Ratio1:1
FormatImage
NotesConsistent style across all images creates a cohesive narrative.
TypeCarousel (Vertical)
Dimensions1080×1350 px
Aspect Ratio4:5
FormatImage
NotesPrioritize mobile-friendly visuals for greater reach.
TypeAds (Feed)
Dimensions1080×1080 px (min)
Aspect Ratio1:1 or 1.91:1
FormatImage & Video
NotesAvoid heavy text, as Instagram prioritizes clean and visually appealing ads. Supports square, landscape and vertical.
TypeAds (Stories & Reels)
Dimensions1080×1920 px
Aspect Ratio9:16
FormatImage & Video
NotesKeep logos and text away from the top and bottom 14% to prevent them from being covered by overlays or CTAs.

Facebook

2025/06

Facebook remains a central platform for personal connections and robust business marketing. It facilitates diverse interactions from sharing life updates to participating in interest-based groups. For businesses, Facebook offers powerful tools for targeted advertising, customer service, and e-commerce, enabling comprehensive digital marketing campaigns across a vast user base.

TypeProfile Photo
Dimensions196×196 px (min)
Aspect Ratio1:1
FormatImage
NotesUse 320×320 px for better quality. Displayed as a circle on profiles.
TypeCover Photo
Dimensions851×315 px (desktop)
Aspect Ratio16:9
FormatImage
NotesMobile size: 640×360 px. Align text/visuals to the right.
TypeEvent Cover Photo
Dimensions1920×1005 px
Aspect Ratio16:9
FormatImage
NotesHigh-resolution visuals create stronger impact for events.
TypeGroup Cover Photo
Dimensions1640×856 px
Aspect Ratio1.91:1
FormatImage
NotesAvoid cropping by maintaining the aspect ratio.
TypeStory Image
Dimensions1080×1920 px
Aspect Ratio9:16
FormatImage & Video
NotesLeave a 250-pixel safe zone at top/bottom for overlays.
TypeSquare Post
Dimensions1080×1080 px
Aspect Ratio1:1
FormatImage
NotesIdeal for balanced content across desktop and mobile feeds.
TypeVertical Post
Dimensions1080×1350 px
Aspect Ratio4:5
FormatImage
NotesOptimized for mobile users; visually appealing on smaller screens.
TypeCarousel Images
Dimensions1080×1080 px
Aspect Ratio1:1
FormatImage
NotesUp to 10 images can be included; consistency is key for storytelling.
TypeReels
Dimensions1080×1920 px
Aspect Ratio9:16
FormatVideo
NotesVertical videos drive high engagement on Facebook.
TypeFeed Ads
Dimensions1080×1080 px (min)
Aspect Ratio1:1 or 1.91:1
FormatImage & Video
NotesStick to minimal text for improved performance. Recommended 1200x628 px for link posts.
TypeRight Column Ad
Dimensions1080×1080 px
Aspect Ratio1:1
FormatImage
NotesDesktop only. Recommended min size is 254x133 px.

X (Twitter)

2025/06

X is a fast-paced, real-time information network for concise communication and immediate engagement. It's the go-to platform for breaking news, live commentary, and direct interaction with public figures. Its structure allows for rapid dissemination of information and public dialogues, making it key for public relations and staying updated on unfolding events.

TypeProfile Photo
Dimensions400×400 px
Aspect Ratio1:1
FormatImage
NotesMin size: 200×200 px. Displayed as a circle, so center key elements.
TypeHeader (Cover) Photo
Dimensions1500×500 px
Aspect Ratio3:1
FormatImage
NotesEnsure key content is centered, as edges may be cropped.
TypeIn-Feed Image (All ratios)
Dimensions1600×900 px (rec.)
Aspect Ratio1:1, 1.91:1, 4:5
FormatImage
NotesCan use 1200x1200 (1:1), 1200x628 (1.91:1), 1080x1350 (4:5).
TypeIn-Feed Video
Dimensions1600×900 px
Aspect Ratio16:9
FormatVideo
NotesMaximum file size: 512 MB.
TypeWebsite Card Image
Dimensions800×418 px
Aspect Ratio1.91:1
FormatImage
NotesUsed for website preview cards and ads. Single image tweets use 1200x628.
TypeCarousel Ads
Dimensions800×418 px
Aspect Ratio1.91:1
FormatImage & Video
NotesCan also use 1:1 ratio (800x800). Supports images and videos.

LinkedIn

2025/06

LinkedIn is the premier professional networking platform, vital for career development, industry insights, and B2B marketing. It functions as an online professional portfolio, enabling users to showcase skills and connect with peers, mentors, and clients. For businesses, it's invaluable for lead generation, employer branding, and establishing industry authority.

TypeProfile Photo
Dimensions400×400 px
Aspect Ratio1:1
FormatImage
NotesDisplayed as a circle; upload a high-quality image for clarity.
TypePersonal Cover Photo
Dimensions1584×396 px
Aspect Ratio4:1
FormatImage
NotesEnsure key visuals are centered as cropping may occur.
TypeCompany Logo
Dimensions400×400 px
Aspect Ratio1:1
FormatImage
NotesPreviously 300x300. Displayed on company pages and ads.
TypeCompany Cover Photo
Dimensions1128×191 px
Aspect Ratio5.91:1
FormatImage
NotesHigh-quality image recommended to avoid pixelation.
TypePost Image (Rec.)
Dimensions1200×627 px
Aspect Ratio1.91:1
FormatImage
NotesRecommended for shared link previews and single image posts.
TypePost (Square)
Dimensions1080×1080 px
Aspect Ratio1:1
FormatImage
NotesIdeal for general updates and balanced visuals.
TypePost (Vertical)
Dimensions1080×1350 px
Aspect Ratio4:5
FormatImage
NotesOptimized for mobile viewing, but might be cropped on desktop.
TypeVideo Post
Dimensions256x144 to 4096x2304
Aspect Ratio1:2.4 to 2.4:1
FormatVideo
NotesSupports various ratios like 4:5, 9:16, 16:9, and 1:1.
TypeArticle Cover
Dimensions1920×1080 px
Aspect Ratio16:9
FormatImage
NotesRecommended for long-form content for a professional header.
TypeSingle Image Ad
Dimensions1200x1200 px (rec)
Aspect Ratio1:1, 1.91:1, 4:5
FormatImage
NotesVertical ads (4:5) only deliver on mobile.
TypeCarousel Ad
Dimensions1080×1080 px
Aspect Ratio1:1
FormatImage
NotesMaintain consistent design across all slides. Can use up to 10 cards.

Threads

2025/06

Threads offers a dynamic and engaging environment focused on text-based discussions, vibrant visual sharing, and interactive carousel content. It aims to be a hub for real-time conversations and creative expression, encouraging deeper engagement through replies and reposts, and fostering lively dialogues within communities.

TypeProfile Photo
Dimensions320×320 px
Aspect Ratio1:1
FormatImage
NotesDisplayed as a circle; ensure the focal point is centered. Same as Instagram.
TypePost Images
Dimensions1080×1350 px (rec)
Aspect Ratio4:5
FormatImage
NotesAlso supports 1.91:1 and 1:1. Use 1080px width for best results.
TypeCarousel Content
Dimensions1080×1350 px (rec)
Aspect Ratio4:5, 1.91:1, 1:1
FormatImage & Video
NotesUp to 10 photos or videos allowed per post.
TypePost Videos
Dimensions1080×1350 px (rec)
Aspect Ratio4:5
FormatVideo
NotesMax video length 5 minutes. Use same aspect ratios as images.

Pinterest

2025/06

More than a social network, Pinterest operates as a powerful visual discovery engine and digital mood board. Users explore, save, and organize ideas across countless interests, from home decor to recipes. It's a platform driven by inspiration and future planning, making it a crucial tool for businesses to drive traffic and influence purchase decisions through compelling visuals.

TypeProfile Photo
Dimensions165×165 px
Aspect Ratio1:1
FormatImage
NotesDisplayed as a circle; keep the focal point centered.
TypeProfile Cover Photo
Dimensions800×450 px
Aspect Ratio16:9
FormatImage
NotesMinimum dimensions. Higher resolution is better.
TypeStandard Pin
Dimensions1000×1500 px
Aspect Ratio2:3
FormatImage & Video
NotesRecommended ratio for optimal display in users' feeds.
TypeSquare Pin
Dimensions1000×1000 px
Aspect Ratio1:1
FormatImage
NotesWorks well for product images or infographics.
TypeLong Pin
Dimensions1000×2100 px
Aspect Ratio1:2.1
FormatImage
NotesGreat for step-by-step tutorials; can get cut off in feeds if too long.
TypeIdea Pin (Story)
Dimensions1080×1920 px
Aspect Ratio9:16
FormatImage & Video
NotesIdeal for immersive, full-screen experiences.
TypeSingle Image Ad
Dimensions1000×1500 px
Aspect Ratio2:3 or 1:1
FormatImage
NotesStatic image ads. Use the same specs as standard or square pins.
TypeCarousel Ad
Dimensions1000×1500 px or 1000x1000 px
Aspect Ratio2:3 or 1:1
FormatImage
Notes2-5 images per carousel. Each slide should maintain the same aspect ratio.
TypeBoard Cover
Dimensions600×600 px
Aspect Ratio1:1
FormatImage
NotesUse simple, bold images that represent the board's theme.

YouTube

2025/06

YouTube is the undisputed global leader in video-sharing, offering unparalleled opportunities for brand building, audience engagement, and content monetization. It hosts an immense library of diverse video content, from tutorials to entertainment. For businesses, it's essential for video marketing, product demonstrations, and extending brand reach through both long-form videos and short-form Shorts.

TypeProfile Photo
Dimensions800×800 px
Aspect Ratio1:1
FormatImage
NotesDisplayed as a circle; ensure the focus is centered.
TypeBanner Image
Dimensions2560×1440 px
Aspect Ratio16:9
FormatImage
NotesSafe area for text/logos: 1235×338 px. Max file size 6MB.
TypeVideo Thumbnail
Dimensions1280×720 px
Aspect Ratio16:9
FormatImage
NotesMax file size: 2 MB; impactful thumbnails drive clicks.
TypeYouTube Shorts
Dimensions1080×1920 px
Aspect Ratio9:16
FormatVideo
NotesVertical format optimized for the Shorts feed.
TypeVideo (HD)
Dimensions1920×1080 px
Aspect Ratio16:9
FormatVideo
NotesMinimum HD resolution for all uploads.
TypeDisplay Ad
Dimensions300×250 px
Aspect RatioN/A
FormatImage
NotesAppears on the right of a featured video.
TypeOverlay Ad
Dimensions480×70 px
Aspect RatioN/A
FormatImage
NotesSemi-transparent ad on the lower 20% of a video.

TikTok

2025/06

TikTok has revolutionized the social media landscape with its addictive short-form, video-first content. Its highly personalized "For You Page" delivers an endless stream of creative and trend-driven videos, fostering a vibrant culture of user participation and virality. TikTok is a powerhouse for brand discovery, influencer marketing, and reaching younger demographics with authentic, engaging content.

TypeProfile Photo
Dimensions200×200 px (rec)
Aspect Ratio1:1
FormatImage
NotesMinimum upload size is 20x20 px. Displayed as circle.
TypeIn-Feed Video
Dimensions1080×1920 px
Aspect Ratio9:16
FormatVideo
NotesRecommended size. Other dimensions will have black bars added for full-screen display.
TypeIn-Feed Ads
Dimensions1080×1920 px
Aspect Ratio9:16, 1:1, or 16:9
FormatImage & Video
NotesVertical (9:16) is highly recommended for best performance.
TypeImage Ads (Carousel)
Dimensions1200×628 or 1080×1080 px
Aspect Ratio1.91:1 or 1:1
FormatImage
NotesFor ads in the news feed app series. Max file size 100 MB per image.

Twitch

2025/06

Twitch is the world's leading live streaming platform, primarily focused on video gaming, but has expanded to include content like music, art, and "in real life" streams. It's a community-centric platform where creators interact with their audience in real-time, making it a key hub for building a dedicated fanbase.

TypeProfile Photo
Dimensions800×800 px
Aspect Ratio1:1
FormatImage
NotesDisplayed as a circle. Ensure key elements are centered.
TypeProfile Banner
Dimensions1200×480 px
Aspect Ratio5:2
FormatImage
NotesHeader at the top of your channel page. Keep key info away from edges.
TypeOffline Banner
Dimensions1920×1080 px
Aspect Ratio16:9
FormatImage
NotesDisplayed in the video player when the channel is offline.
TypePanel Image
Dimensions320 px wide
Aspect RatioVariable Height
FormatImage
NotesMax height 600 px. Used in the 'About' section below the stream.
TypeVideo Thumbnail
Dimensions1280×720 px
Aspect Ratio16:9
FormatImage
NotesThumbnail for past broadcasts (VODs) and highlights.
TypeEmotes
Dimensions112×112 px
Aspect Ratio1:1
FormatImage
NotesUpload size. Auto-resized to 56x56 and 28x28. Requires transparent PNG.

Snapchat

2025/06

Snapchat pioneered ephemeral content with its self-destructing photo and video messages. It thrives on authentic, in-the-moment sharing through Snaps, Stories, and augmented reality Lenses. For brands, it offers a direct line to a younger audience through engaging, full-screen vertical video ads and creative filters.

TypeSingle Image or Video Ad
Dimensions1080×1920 px
Aspect Ratio9:16
FormatImage & Video
NotesThe standard ad format. Keep key elements within the 175px top/bottom safe zone.
TypeFilter Image
Dimensions1080×2340 px
Aspect RatioN/A
FormatImage
NotesMust be a PNG with a transparent background.
TypeSponsored Lens
DimensionsN/A
Aspect RatioN/A
FormatImage
NotesHigh quality, transparent PNG logo. Submit brand name.

Etsy

2025/06

Etsy is a global online marketplace focused on handmade or vintage items and craft supplies. It connects millions of buyers with independent creators and small businesses, offering unique, personalized products. For sellers, it's a powerful platform to build a brand, showcase craftsmanship, and reach a dedicated audience passionate about unique goods.

TypeShop Icon
Dimensions500×500 px
Aspect Ratio1:1
FormatImage
NotesYour shop's main logo, visible across the site.
TypeProfile Photo
Dimensions400×400 px
Aspect Ratio1:1
FormatImage
NotesRepresents you, the seller. Must be a clear headshot or logo.
TypeBig Shop Banner
Dimensions3360×840 px
Aspect Ratio4:1
FormatImage
NotesThe main, large header image for your shop's homepage.
TypeMini Shop Banner
Dimensions1200×300 px
Aspect Ratio4:1
FormatImage
NotesA smaller, more compact header option for your shop page.
TypeListing Image
Dimensions2700×2025 px
Aspect Ratio4:3
FormatImage
NotesRecommended. Use at least 2000px on the shortest side for zoom.
TypeOrder Receipt Banner
Dimensions760×100 px
Aspect Ratio19:2.5
FormatImage
NotesAppears at the top of your printable order confirmation receipts.
TypeCarousel Banner
Dimensions1200×300 px
Aspect Ratio4:1
FormatImage
NotesUsed to link to specific listings or sections from your homepage.

Reddit

2025/06

Reddit is a vast network of communities, known as "subreddits," where users can dive into their interests, hobbies, and passions. It's a hub for authentic conversations and niche content, driven by user-generated posts and votes. For brands, Reddit offers a unique opportunity to engage directly with highly-targeted communities.

TypeProfile Avatar
Dimensions256×256 px
Aspect Ratio1:1
FormatImage
NotesAppears on your profile and next to your posts and comments.
TypeProfile Banner
Dimensions1280×384 px
Aspect Ratio10:3
FormatImage
NotesThe header image for your personal user profile page.
TypeSubreddit Icon
Dimensions256×256 px
Aspect Ratio1:1
FormatImage
NotesThe logo for a specific community (subreddit).
TypeSubreddit Banner
Dimensions4000×128 px
Aspect Ratio125:4
FormatImage
NotesThis is the medium size. Small (80px) and Large (192px) heights also available.
TypePromoted Post (Image)
Dimensions1200×628 px
Aspect Ratio1.91:1
FormatImage
Notes1:1 ratio (1200x1200 px) is also highly recommended for ads.
TypePromoted Post (Carousel)
Dimensions1200×1200 px
Aspect Ratio1:1
FormatImage & Video
NotesSupports up to 6 cards. Each card can be an image or a video.
TypePromoted Post (Video)
Dimensions1080×1080 px
Aspect Ratio1:1, 4:5, 16:9
FormatVideo
NotesSquare (1:1) and vertical (4:5) videos perform best on mobile.

Spotify

2025/06

Spotify is the world's leading audio streaming service, offering a vast library of music and podcasts. It provides a platform for artists and creators to reach a global audience. For creators, a strong visual identity through high-quality cover art and profile images is key to standing out and engaging listeners.

TypeProfile Image (Avatar)
Dimensions750×750 px
Aspect Ratio1:1
FormatImage
NotesYour primary artist or user image. Displayed as a circle. Minimum 300x300.
TypeHeader Image (Banner)
Dimensions2660×1140 px
Aspect Ratio~2.33:1
FormatImage
NotesFor Artist Profiles. Keep key content centered to avoid cropping on different devices.
TypeAlbum/Podcast Cover
Dimensions3000×3000 px
Aspect Ratio1:1
FormatImage
NotesHighest quality recommended. Minimum required size is 1400x1400 px.
TypePlaylist Cover
Dimensions600×600 px
Aspect Ratio1:1
FormatImage
NotesRecommended for custom playlists. Minimum is 300x300 px.
TypeCanvas
Dimensions1080×1920 px
Aspect Ratio9:16
FormatVideo
NotesShort (3-8 second) looping vertical video that accompanies a track.