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Messenger specifications

Find current Messenger ad specifications for Stories, images, videos and carousels. Compare dimensions, aspect ratios, file formats and source guidance.

3 specifications 3 official

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Showing 3 specifications

Stories Image Ad

Official
PlacementMessenger Stories
Dimensions1080×1920
Aspect ratio9:16
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum1080×1080 pixels (as listed by Meta)
Text Primary: 125 characters Headline: 40 characters
Requirements
  • Aspect ratio tolerance: 1%
Status Official specification
Reviewed
Source Meta Ads Guide
NotesMeta recommends 9:16 while listing a minimum resolution of 1080×1080; keep those requirements separate.

Stories Video Ad

Official
PlacementMessenger Stories
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum500px wide
Duration1–60 seconds
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters
Requirements
  • Aspect ratio tolerance: 1%
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
Notes9:16 at 1080×1920 is recommended.