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LinkedIn specifications

Find current LinkedIn specifications for profiles, company pages, posts, videos and ads. Compare dimensions, aspect ratios, file formats and source guidance.

23 specifications 20 official 3 recommended

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Showing 23 specifications

Profile Photo

Official
Dimensions400×400
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 8MB
Status Official specification
Reviewed
Source Official guide
NotesLinkedIn recommends 400×400px or larger and accepts profile images up to 8MB.

Personal Cover Photo

Official
Dimensions1584×396
Aspect ratio4:1
FormatImage
File typeJPG, PNG
File sizeUp to 8MB
Status Official specification
Reviewed
Source Official guide
NotesLinkedIn recommends 1584×396px for personal background photos.

Company Logo

Official
Dimensions400×400
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 3MB
Status Official specification
Reviewed
Source Official guide
NotesLinkedIn recommends a 400×400px Page logo; the published minimum is 268×268px.

Company Cover Photo

Official
Dimensions4200×700
Aspect ratio6:1
FormatImage
File typeJPG, PNG
File sizeUp to 3MB
Status Official specification
Reviewed
Source Official guide
NotesLinkedIn’s current recommended Page cover size is 4200×700px.

Post Image (Rec.)

Recommended
Dimensions1200×627
Aspect ratio1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 3MB for Page images
Status Recommended canvas
Reviewed
Source Official guide
NotesRecommended 1.91:1 canvas. LinkedIn explicitly publishes 1200×627px for Page URL-post images.

Post (Square)

Recommended
Dimensions1080×1080
Aspect ratio1:1
FormatImage
File typeJPG, PNG
Status Recommended canvas
Reviewed
Source LinkedIn Help
NotesRecommended square production canvas within LinkedIn’s published organic-photo requirements.

Post (Vertical)

Recommended
Dimensions1080×1350
Aspect ratio4:5
FormatImage
File typeJPG, PNG
Status Recommended canvas
Reviewed
Source LinkedIn Help
NotesRecommended 4:5 production canvas. LinkedIn supports organic photos up to a 4:5 ratio and recommends a width of 1080px.

Video Post

Official
Dimensions4096×2304
Aspect ratio1:2.4
FormatVideo
File typeMP4, MOV, AVI, WebM and other supported video formats
File sizeUp to 5GB
SettingsVideo Sound Format: AAC or MPEG4. Recommended frame rate: 30 fps. Video Sound Rate: Less than 64 KHz.
Status Official specification
Reviewed
Source Official guide
NotesLinkedIn accepts 256×144 through 4096×2304px and aspect ratios from 1:2.4 through 2.4:1.

Article Cover

Official
Dimensions1920×1080
Aspect ratio16:9
FormatImage
File typeJPG, JPEG, PNG, WEBP
Status Official specification
Reviewed
Source Official guide
NotesLinkedIn recommends 1920×1080px for article cover images; animated GIF covers are not supported.

Single Image Ad

Official
PlacementSponsored Content
Dimensions1200×627
Aspect ratio1.91:1
FormatImage
File typeJPG, PNG
File sizeUnder 5MB
Text Primary: Introductory text Headline: Headline and CTA included
Requirements
  • PNG or JPG
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Video Ad

Official
PlacementSponsored Content
Dimensions1920×1080
Aspect ratio16:9
Supported ratios16:9 – 1:1 – 4:5 – 9:16
FormatVideo
File typeMP4
File sizeUnder 500MB
DurationUp to 30 minutes
Status Official specification
Reviewed
Source Official guide
NotesLinkedIn accepts multiple video aspect ratios; choose the ratio appropriate for the target feed experience.

Event Ad

Official
PlacementSponsored Content
Dimensions1920×480
Aspect ratio4:1
FormatImage
File typeJPG, PNG
Text Primary: Up to 600 characters
Status Official specification
Reviewed
Source Official guide
NotesThe 4:1 image is pulled from the LinkedIn Event page.

Document Ad

Official
PlacementSponsored Content
Dimensions1080×1350
Aspect ratio4:5
FormatDocument
File typePDF, DOCX, PPTX
File sizeUp to 100MB
Requirements
  • Maximum 300 pages
Status Official specification
Reviewed
Source Official guide
NotesPixel dimensions are representative only; LinkedIn publishes document type, size and page-count requirements rather than a fixed pixel canvas.

Thought Leader Ad

Official
PlacementSponsored Content
Dimensions1200×627
Aspect ratio1.91:1
Supported ratios1.91:1 – 1:1 – 4:5 – 9:16
FormatText + Image + Video
File typeMP4, MOV
Status Official specification
Reviewed
Source Official guide
NotesPromotes eligible text, image, video, newsletter or article posts from verified authors and connections.

Connected TV Ad

Official
PlacementConnected TV
Dimensions1920×1080
Aspect ratio16:9
FormatVideo
File typeMP4
File sizeUnder 500MB
DurationUses standard LinkedIn video ad limits
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Article and Newsletter Ad

Official
PlacementSponsored Content
Dimensions1200×627
Aspect ratio1.91:1
FormatText + Image
File typeJPG, PNG
Status Official specification
Reviewed
Source Official guide
NotesPromotes native LinkedIn articles or newsletters from verified authors; the displayed media comes from the source post.

Job Ad

Official
PlacementLinkedIn Feed
Dimensions1200×627
Aspect ratio1.91:1
FormatText + Image
File typeJPG, PNG
Text Primary: Up to 150 characters
Status Official specification
Reviewed
Source Official guide
NotesUses an existing LinkedIn job post; displayed creative is derived from the job and company assets.

Conversation Ad Banner

Official
PlacementLinkedIn Messaging
Dimensions300×250
Aspect ratio6:5
FormatImage + Text
File typeJPG, PNG
Text Primary: Message text up to 8,000 characters
Requirements
  • Optional desktop banner
  • Up to 5 CTA buttons
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Message Ad Banner

Official
PlacementLinkedIn Messaging
Dimensions300×250
Aspect ratio6:5
FormatImage + Text
File typeJPG, PNG
Text Primary: Message text up to 1,500 characters Headline: CTA: 20 characters
Requirements
  • Optional desktop banner
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Lead Gen Form

Official
PlacementSponsored Content
Dimensions1200×627
Aspect ratio1.91:1
FormatText + Image
File typeJPG, PNG
Requirements
  • Up to 12 fields
  • Up to 3 custom questions
Status Official specification
Reviewed
Source Official guide
NotesLead Gen Forms attach to eligible LinkedIn ads; the underlying ad asset follows its own format specifications.

Spotlight Ad

Official
PlacementDesktop Right Rail
Dimensions300×250
Official listing100×100 logo; optional 300×250 background
Aspect ratio6:5
FormatImage + Text
File typeJPG, PNG
Text Headline: Up to 50 characters
Status Official specification
Reviewed
Source Official guide
NotesA personalized dynamic ad using the viewer profile and advertiser assets.

Follower Ad

Official
PlacementDesktop Right Rail
Dimensions100×100
Aspect ratio1:1
FormatImage + Text
File typeJPG, PNG
Text Headline: Up to 50 characters
Status Official specification
Reviewed
Source Official guide
NotesUses a 100×100 logo with personalized headline, description and preset CTA options.