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Google Ads specifications

Find current Google Ads specifications for image, video, display and Performance Max assets. Compare dimensions, aspect ratios, file formats and source guidance.

26 specifications 26 official

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Showing 26 specifications

Performance Max (Landscape)

Official
PlacementPerformance Max (Landscape)
Dimensions1200×628
Aspect ratio1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMin size: 600x314. Max file size: 5120 KB.

Performance Max (Landscape)

Official
PlacementPerformance Max (Landscape)
Dimensions1200×628
Aspect ratio1.91:1
Supported ratios16:9 – 9:16 – 1:1 – 4:3 – 2:3 – 4:5
FormatVideo
File typeMPG/MPEG-2 or MPEG-4 recommended; MP4, MOV, AVI, WebM, HEVC and other supported video formats
File sizeUp to 256GB
MinimumHD minimum: 1280×720 horizontal, 720×1280 vertical, 480×480 square
Settings1080p recommended; YouTube dynamically fits the asset without stretching or cropping.
Requirements
  • Use the appropriate AI-created or AI-edited asset disclosure where required
  • SD assets are accepted but not recommended
Status Official specification
Reviewed
Source Google Ads Help
NotesRecommended length: 10-60 seconds, 1-20 videos (recommended: 3).

Performance Max (Square)

Official
PlacementPerformance Max (Square)
Dimensions1200×1200
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMin size: 300x300. Max file size: 5120 KB.

Performance Max (Square)

Official
PlacementPerformance Max (Square)
Dimensions1200×1200
Aspect ratio1:1
Supported ratios16:9 – 9:16 – 1:1 – 4:3 – 2:3 – 4:5
FormatVideo
File typeMPG/MPEG-2 or MPEG-4 recommended; MP4, MOV, AVI, WebM, HEVC and other supported video formats
File sizeUp to 256GB
MinimumHD minimum: 1280×720 horizontal, 720×1280 vertical, 480×480 square
Settings1080p recommended; YouTube dynamically fits the asset without stretching or cropping.
Requirements
  • Use the appropriate AI-created or AI-edited asset disclosure where required
  • SD assets are accepted but not recommended
Status Official specification
Reviewed
Source Google Ads Help
NotesRecommended length: 10-60 seconds, 1-20 videos (recommended: 2).

Performance Max (Portrait)

Official
PlacementPerformance Max (Portrait)
Dimensions960×1200
Aspect ratio4:5
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
Notes(min 480 x 600 pixels)

Performance Max (Story)

Official
PlacementPerformance Max (Story)
Dimensions1080×1920
Aspect ratio9:16
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
Notes(min 600×1067 pixels)

Performance Max (Portrait)

Official
PlacementPerformance Max (Portrait)
Dimensions960×1200
Aspect ratio4:5
Supported ratios16:9 – 9:16 – 1:1 – 4:3 – 2:3 – 4:5
FormatVideo
File typeMPG/MPEG-2 or MPEG-4 recommended; MP4, MOV, AVI, WebM, HEVC and other supported video formats
File sizeUp to 256GB
MinimumHD minimum: 1280×720 horizontal, 720×1280 vertical, 480×480 square
Settings1080p recommended; YouTube dynamically fits the asset without stretching or cropping.
Requirements
  • Use the appropriate AI-created or AI-edited asset disclosure where required
  • SD assets are accepted but not recommended
Status Official specification
Reviewed
Source Google Ads Help
NotesRecommended length: 10-60 seconds, 1-20 videos (recommended: 7).

Performance Max (Story)

Official
PlacementPerformance Max (Story)
Dimensions1080×1920
Aspect ratio9:16
Supported ratios16:9 – 9:16 – 1:1 – 4:3 – 2:3 – 4:5
FormatVideo
File typeMPG/MPEG-2 or MPEG-4 recommended; MP4, MOV, AVI, WebM, HEVC and other supported video formats
File sizeUp to 256GB
MinimumHD minimum: 1280×720 horizontal, 720×1280 vertical, 480×480 square
Settings1080p recommended; YouTube dynamically fits the asset without stretching or cropping.
Requirements
  • Use the appropriate AI-created or AI-edited asset disclosure where required
  • SD assets are accepted but not recommended
Status Official specification
Reviewed
Source Google Ads Help
NotesRecommended length: 10-60 seconds, 1-5 videos.

App Campaign (Square)

Official
PlacementApp Campaign (Square)
Dimensions1200×1200
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMinimum size: 600x600 px. Max file size: 5120 KB.

App Campaign (Landscape)

Official
PlacementApp Campaign (Landscape)
Dimensions1200×628
Aspect ratio1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMinimum size: 600x314 px. Max file size: 5120 KB.

App Campaign (Video)

Official
PlacementApp Campaign (Video)
Dimensions1920×1080
Aspect ratio16:9
Supported ratios16:9 – 9:16 – 1:1 – 4:3 – 2:3 – 4:5
FormatVideo
File typeMPG/MPEG-2 or MPEG-4 recommended; MP4, MOV, AVI, WebM, HEVC and other supported video formats
File sizeUp to 256GB
MinimumHD minimum: 1280×720 horizontal, 720×1280 vertical, 480×480 square
Settings1080p recommended; YouTube dynamically fits the asset without stretching or cropping.
Requirements
  • Use the appropriate AI-created or AI-edited asset disclosure where required
  • SD assets are accepted but not recommended
Status Official specification
Reviewed
Source Google Ads Help
NotesRecommended length: 30 seconds or less. Landscape (16:9) or square (1:1) format.

Display Campaign (Square)

Official
PlacementDisplay Campaign (Square)
Dimensions1200×1200
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMinimum size: 300x300 px. Max file size: 5120 KB.

Display Campaign (Landscape)

Official
PlacementDisplay Campaign (Landscape)
Dimensions1200×628
Aspect ratio1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMinimum size: 600x314 px. Max file size: 5120 KB.

Display Campaign (Banner)

Official
PlacementDisplay Campaign (Banner)
Dimensions300×250
Aspect ratio1.2:1
FormatImage
File typeJPG, PNG, GIF
File sizeUp to 150KB
Status Official specification
Reviewed
Source Google Ads Help
NotesMedium Rectangle (300x250) is one of the most common display ad sizes.

Demand Gen (Landscape)

Official
PlacementDemand Gen (Landscape)
Dimensions1200×628
Aspect ratio1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMin size: 600x314. Required for some placements.

Demand Gen (Square)

Official
PlacementDemand Gen (Square)
Dimensions1200×1200
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMin size: 300x300.

Demand Gen (Portrait)

Official
PlacementDemand Gen (Portrait)
Dimensions960×1200
Aspect ratio4:5
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMin size: 480x600.

Demand Gen (Logo)

Official
PlacementDemand Gen (Logo)
Dimensions1200×1200
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMin size: 128x128. Recommended for best quality.

Video Campaign - In-stream

Official
PlacementVideo Campaign - In-stream
Dimensions1920×1080
Aspect ratio16:9
Supported ratios16:9 – 9:16 – 1:1 – 4:3 – 2:3 – 4:5
FormatVideo
File typeMPG/MPEG-2 or MPEG-4 recommended; MP4, MOV, AVI, WebM, HEVC and other supported video formats
File sizeUp to 256GB
MinimumHD minimum: 1280×720 horizontal, 720×1280 vertical, 480×480 square
Settings1080p recommended; YouTube dynamically fits the asset without stretching or cropping.
Requirements
  • Use the appropriate AI-created or AI-edited asset disclosure where required
  • SD assets are accepted but not recommended
Status Official specification
Reviewed
Source Google Ads Help
NotesRecommended length: 15-30 seconds. Landscape format (16:9) preferred.

Video Campaign - Bumper

Official
PlacementVideo Campaign - Bumper
Dimensions1920×1080
Aspect ratio16:9
Supported ratios16:9 – 9:16 – 1:1 – 4:3 – 2:3 – 4:5
FormatVideo
File typeMPG/MPEG-2 or MPEG-4 recommended; MP4, MOV, AVI, WebM, HEVC and other supported video formats
File sizeUp to 256GB
MinimumHD minimum: 1280×720 horizontal, 720×1280 vertical, 480×480 square
Duration6 seconds maximum; non-skippable
Settings1080p recommended; YouTube dynamically fits the asset without stretching or cropping.
Requirements
  • Use the appropriate AI-created or AI-edited asset disclosure where required
  • SD assets are accepted but not recommended
Status Official specification
Reviewed
Source Google Ads Help
NotesBumper ads are short, non-skippable video ads. The previous skippable wording was incorrect.

Video Campaign - Outstream

Official
PlacementVideo Campaign - Outstream
Dimensions1920×1080
Aspect ratio16:9
Supported ratios16:9 – 9:16 – 1:1 – 4:3 – 2:3 – 4:5
FormatVideo
File typeMPG/MPEG-2 or MPEG-4 recommended; MP4, MOV, AVI, WebM, HEVC and other supported video formats
File sizeUp to 256GB
MinimumHD minimum: 1280×720 horizontal, 720×1280 vertical, 480×480 square
Settings1080p recommended; YouTube dynamically fits the asset without stretching or cropping.
Requirements
  • Use the appropriate AI-created or AI-edited asset disclosure where required
  • SD assets are accepted but not recommended
Status Official specification
Reviewed
Source Google Ads Help
NotesPlays outside of YouTube content. Square (1:1) format works well for mobile. Aspect ratio is 16:9 or 1:1.

Search Campaign (Square)

Official
PlacementSearch Campaign (Square)
Dimensions1200×1200
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMinimum size: 300x300 px. Used for image extensions in search ads.

Search Campaign (Landscape)

Official
PlacementSearch Campaign (Landscape)
Dimensions1200×628
Aspect ratio1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesMinimum size: 600x314 px. Used for image extensions in search ads.

Search (Business Logo)

Official
PlacementSearch (Business Logo)
Dimensions1200×1200
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 5MB
Status Official specification
Reviewed
Source Google Ads Help
NotesRecommended. Min size: 128x128.

YouTube Video Thumbnail

Official
PlacementYouTube Video Ads
Dimensions1280×720
Aspect ratio16:9
FormatImage
File typeJPG, GIF, PNG
File sizeUnder 2MB for videos; under 10MB for podcasts
Minimum1280×640
Status Official specification
Reviewed
Source Google Ads Help
NotesUse the highest-quality asset that meets the published requirements.

YouTube Companion Banner

Official
PlacementYouTube Video Ads — Desktop
Dimensions300×60
Aspect ratio5:1
FormatImage
File typeJPEG, GIF, PNG
File sizeUp to 150KB
Requirements
  • Desktop only
Status Official specification
Reviewed
Source Google Ads Help
NotesUse the highest-quality asset that meets the published requirements.