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Facebook specifications

Find current Facebook specifications for profiles, covers, posts, Stories, Reels and ads. Compare dimensions, aspect ratios, file formats and source guidance.

44 specifications 38 official 6 recommended

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Showing 44 specifications

Profile Photo

Official
Dimensions320×320
Aspect ratio1:1
FormatImage
File typeJPG, PNG
Status Official specification
Reviewed
Source Official guide
NotesMeta recommends 320×320px for best quality. The image is cropped to a circle in many placements.

Cover Photo

Official
Dimensions851×315
Aspect ratio851:315
FormatImage
File typeJPG, PNG
File sizeUnder 100KB for fastest loading
Status Official specification
Reviewed
Source Official guide
NotesMeta lists 851×315px sRGB JPG as its fastest-loading Page cover option; use PNG when the image contains a logo or text.

Event Cover Photo

Recommended
Dimensions1920×1005
Aspect ratio16:9
FormatImage
File typeJPG, PNG
Status Recommended canvas
Reviewed
Source Facebook Help Center
NotesRecommended event-cover canvas. Meta’s current event Help article explains the feature but does not publish an exact required size.

Group Cover Photo

Official
Dimensions1640×856
Aspect ratio1.91:1
FormatImage
File typeJPG, PNG
Status Official specification
Reviewed
Source Official guide
NotesMeta recommends 1640×856px, or a 1.91:1 aspect ratio, for Facebook group covers.

Story Image

Recommended
Dimensions1080×1920
Aspect ratio9:16
FormatImage
File typeJPG, PNG
Status Recommended canvas
Reviewed
Source Facebook Help Center
NotesRecommended 9:16 production canvas; Meta does not publish this as a fixed organic Story requirement.

Story Video

Recommended
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, MOV
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Status Recommended canvas
Reviewed
Source Facebook Help Center
NotesRecommended 9:16 production canvas; upload limits can vary by product and device.

Square Post

Recommended
Dimensions1080×1080
Aspect ratio1:1
FormatImage
File typeJPG, PNG
Status Recommended canvas
Reviewed
Source Facebook Help Center
NotesRecommended square production canvas; Facebook does not require this exact pixel size for organic photos.

Vertical Post

Recommended
Dimensions1080×1350
Aspect ratio4:5
FormatImage
File typeJPG, PNG
Status Recommended canvas
Reviewed
Source Facebook Help Center
NotesRecommended 4:5 production canvas; Facebook does not require this exact pixel size for organic photos.

Reels

Recommended
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, MOV
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Status Recommended canvas
Reviewed
Source Facebook Help Center
NotesRecommended full-screen 9:16 canvas. Meta’s organic Reels Help does not mandate this exact resolution or a universal 4GB limit.

Feed Image Ad

Official
PlacementFacebook Feed
Dimensions1440×1800
Aspect ratio4:5
Supported ratios1.91:1 – 4:5
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum600px wide; 750px high at 4:5
Text Primary: 50–150 characters Headline: 27 characters
Requirements
  • Aspect ratio tolerance: 3%
Status Official specification
Reviewed
Source Meta Ads Guide
Notes4:5 is recommended. Other ratios from 1.91:1 to 4:5 are supported but may be masked to 4:5; desktop may display the image as 1:1 with side bars.

In-Stream Image Ad

Official
PlacementFacebook In-Stream Video
Dimensions1080×1080
Aspect ratio1:1
Supported ratios1.91:1 – 1:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum600×600 pixels
Text Primary: 125 characters Headline: 40 characters Description: 30 characters
Requirements
  • Aspect ratio tolerance: 3%
Status Official specification
Reviewed
Source Meta Ads Guide
NotesUse the highest-resolution image that meets the ratio requirements.

Video Feeds Image Ad

Official
PlacementFacebook Video Feeds
Dimensions1440×1800
Aspect ratio4:5
Supported ratios1.91:1 – 4:5
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum600px wide; 600px high at 1:1 or 750px high at 4:5
Text Primary: 50–150 characters Headline: 27 characters
Requirements
  • 1:1 recommended resolution: 1440×1440
  • 4:5 recommended resolution: 1440×1800
  • Aspect ratio tolerance: 3%
Status Official specification
Reviewed
Source Meta Ads Guide
NotesSupports ratios from 1.91:1 to 4:5. Use 1440×1440 for 1:1 or 1440×1800 for 4:5.

Marketplace Image Ad

Official
PlacementFacebook Marketplace
Dimensions1080×1080
Aspect ratio1:1
Supported ratios16:9 – 9:16
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Text Primary: 125 characters Headline: 40 characters Description: 30 characters
Status Official specification
Reviewed
Source Meta Ads Guide
NotesMarketplace supports image, video, carousel and collection ads. Image ratios from 16:9 to 9:16 are supported.

Stories Image Ad

Official
PlacementFacebook Stories
Dimensions1440×2560
Aspect ratio9:16
Supported ratios1.91:1 – 9:16
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum500px wide
Text Primary: 125 characters Headline: 40 characters
Requirements
  • Aspect ratio tolerance: 1%
Status Official specification
Reviewed
Source Meta Ads Guide
NotesLeave roughly 14% at the top, 35% at the bottom and 6% on each side free from important elements. Images under 9:16 may receive gradient bars.

Reels Overlay Image Ad

Official
PlacementAds on Facebook Reels
Dimensions1080×1080
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum300×300 pixels
Text Primary: 60 characters Headline: 10 characters
Requirements
  • Aspect ratio tolerance: 0%
Status Official specification
Reviewed
Source Meta Ads Guide
NotesSquare overlay placement. Avoid adding text because the rendered image is small.

Search Results Image Ad

Official
PlacementFacebook Search Results
Dimensions1080×1080
Aspect ratio1:1
Supported ratios1.91:1 – 1:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum600×600 pixels
Text Primary: 125 characters Headline: 40 characters Description: 30 characters
Requirements
  • Aspect ratio tolerance: 3%
Status Official specification
Reviewed
Source Meta Ads Guide
NotesRatios from 1.91:1 to 1:1 are supported.

Business Explore Image Ad

Official
PlacementFacebook Business Explore
Dimensions1080×1080
Aspect ratio1:1
Supported ratios1.91:1 – 1:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum600×600 pixels
Text Primary: 125 characters Headline: 27 characters Description: 27 characters
Requirements
  • Aspect ratio tolerance: 3%
Status Official specification
Reviewed
Source Meta Ads Guide
NotesRatios from 1.91:1 to 1:1 are supported.

Reels Image Ad

Official
PlacementFacebook Reels
Dimensions1440×2560
Aspect ratio9:16
Supported ratios4:5 – 1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum600×600 pixels
Text Primary: 40 characters Headline: 55 characters
Requirements
  • Aspect ratio tolerance: 3%
Status Official specification
Reviewed
Source Meta Ads Guide
NotesLeave roughly 14% at the top, 35% at the bottom and 6% on each side free from important elements.

Right Column Image Ad

Official
PlacementFacebook Right Column
Dimensions1080×1080
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum254×133 pixels
Text Headline: 40 characters
Status Official specification
Reviewed
Source Meta Ads Guide
NotesDesktop-only placement. Avoid text in the image because it renders at a small size.

Feed Video Ad

Official
PlacementFacebook Feed
Dimensions1440×1800
Aspect ratio4:5
Supported ratios16:9 – 9:16
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum120×120 pixels
Duration1 second–241 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 50–150 characters Headline: 27 characters
Requirements
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
Notes4:5 is recommended. Ratios from 16:9 to 9:16 are supported but may be masked to 4:5; desktop displays video as 1:1.

In-Stream Video Ad

Official
PlacementFacebook In-Stream Video
Dimensions1080×1080
Aspect ratio1:1
Supported ratios16:9 – 1:1
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
DurationDesktop: 5–15 seconds; mobile: 5 seconds–10 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters
Requirements
  • Captions optional but recommended
  • Sound strongly recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesUse 16:9 or 1:1. Duration limits vary by device and objective.

Marketplace Video Ad

Official
PlacementFacebook Marketplace
Dimensions1080×1080
Aspect ratio1:1
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum120×120 pixels
Duration1 second–241 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Headline: 25 characters
Status Official specification
Reviewed
Source Meta Ads Guide
NotesMarketplace video placement.

Stories Video Ad

Official
PlacementFacebook Stories
Dimensions1440×2560
Aspect ratio9:16
Supported ratios1.91:1 – 9:16
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum250px wide
Duration1 second–3 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters
Requirements
  • Aspect ratio tolerance: 1%
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesVideos longer than 15 seconds may be split into separate Story cards. Leave 250px at the top and 340px at the bottom clear.

Search Results Video Ad

Official
PlacementFacebook Search Results
Dimensions1080×1080
Aspect ratio1:1
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum120×120 pixels
Duration1 second–241 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters Description: 30 characters
Requirements
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesThe current recommended ratio is 1:1.

Business Explore Video Ad

Official
PlacementFacebook Business Explore
Dimensions1080×1080
Aspect ratio1:1
Supported ratios1:1 – 4:5
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum120×120 pixels
Duration1 second–241 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 27 characters Description: 27 characters
Requirements
  • 4:5 is mobile-only
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesUse 1:1 on desktop or mobile; 4:5 is supported on mobile only.

Reels Video Ad

Official
PlacementFacebook Reels
Dimensions1440×2560
Aspect ratio9:16
Supported ratios4:5 – 1.91:1
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
DurationNo maximum duration listed
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 40 characters Headline: 55 characters Auto captions: Not supported
Requirements
  • Captions optional but recommended
  • Sound strongly recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesLeave roughly 14% at the top, 35% at the bottom and 6% on each side free from important elements.

Reels Overlay Video Ad

Official
PlacementAds on Facebook Reels
Dimensions1440×1440
Aspect ratio1:1
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Duration4–15 seconds
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 60 characters
Requirements
  • Captions optional but recommended
  • Sound strongly recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesSquare Reels overlay placement.

Right Column Video Ad

Official
PlacementFacebook Right Column
Dimensions1440×1800
Aspect ratio4:5
Supported ratios1:1 – 4:5
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum120×120 pixels
Duration1 second–241 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 50–150 characters Headline: 27 characters
Requirements
  • 1:1 resolution: 1440×1440
  • 4:5 resolution: 1440×1800
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesMeta currently lists video guidance for this placement using 1:1 or mobile-only 4:5.

Groups Feed Video Ad

Official
PlacementFacebook Groups Feed
Dimensions1440×1800
Aspect ratio4:5
Supported ratios1:1 – 4:5
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum120×120 pixels
Duration1 second–241 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 50–150 characters Headline: 27 characters
Requirements
  • 1:1 resolution: 1440×1440
  • 4:5 resolution: 1440×1800
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesUse 1:1 on desktop or mobile; 4:5 is supported on mobile.

Feed Collection Ad

Official
PlacementFacebook Feed
Dimensions1080×1080
Aspect ratio1:1
Supported ratios1.91:1 – 1:1
FormatImage / Video
File typeJPG, PNG; MP4, MOV, GIF
File sizeImages up to 30MB; videos up to 4GB
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters Landing page URL: Required
Requirements
  • Instant Experience required
  • Cover image or video followed by 3 product images
Status Official specification
Reviewed
Source Meta Ads Guide
NotesThe cover uses the first media asset from the Instant Experience.

Video Feeds Collection Ad

Official
PlacementFacebook Video Feeds
Dimensions1080×1080
Aspect ratio1:1
Supported ratios1.91:1 – 1:1
FormatImage / Video
File typeJPG, PNG; MP4, MOV, GIF
File sizeImages up to 30MB; videos up to 4GB
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters Landing page URL: Required
Requirements
  • Instant Experience required
  • Cover image or video followed by 3 product images
Status Official specification
Reviewed
Source Meta Ads Guide
NotesThe cover uses the first media asset from the Instant Experience.

Reels Collection Ad

Official
PlacementFacebook Reels
Dimensions1080×1920
Aspect ratio9:16
Supported ratios9:16 – 1:1
FormatImage / Video
File typeJPG, PNG; MP4, MOV, GIF
File sizeImages up to 30MB; videos up to 4GB
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 72 characters Headline: 10 characters Landing page URL: Required
Requirements
  • Instant Experience required
  • Advantage+ catalog required
Status Official specification
Reviewed
Source Meta Ads Guide
NotesLeave roughly 14% top, 35% bottom and 6% on each side clear.

Marketplace Collection Ad

Official
PlacementFacebook Marketplace
Dimensions1080×1080
Aspect ratio1:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Text Headline: 25 characters
Requirements
  • Instant Experience required
  • Includes 1–2 product images in a swipeable horizontal layout
Status Official specification
Reviewed
Source Meta Ads Guide
NotesMarketplace collection uses image media and opens an Instant Experience.