Complete Guide to Media Planning: Strategy, Budgeting & Execution
Media planning is where marketing strategy meets financial reality.
It determines:
- Where your brand shows up
- Who sees …
The Ultimate Paid Media Glossary: 150+ Terms Every Marketer Should Know
Paid media is full of acronyms, jargon, overlapping terminology, and platform-specific definitions.
CPC means one thing …
What Are Aspect Ratios? A Simple Guide for Designers & Marketers
If you’ve ever designed a social media post that looked perfect in preview—only to get cropped, stretched, or covered by …
Social Media Formats Explained: Feed, Story, Reel, Short, Ad
Social media formats all live on the same platforms, often share the same aspect ratios, and are frequently displayed …
The Designer’s Pre-Launch Checklist for Social Media Creatives
Most social media design mistakes don’t come from bad ideas or weak visuals. They come from rushing to publish without …
Why PDFs Fail as Social Media Spec Guides
PDFs have been the default format for social media specs for years. Designers download them. Agencies send them to …
Image vs Video Specs: Why Platforms Treat Them Differently
If you’ve ever wondered why a static image looks fine on a platform but the video version gets cropped, compressed, or …
The Best Aspect Ratios for Social Media in 2025
Social media platforms employ various strategies to optimize content display across diverse devices and screen sizes, …
The Future of Social Media: What’s In, What’s Out
The social media landscape is a constantly evolving beast, and 2025 is proving to be a pivotal year. As user behaviors …
How AI Is Changing the Way We Do PR and Digital Marketing
Artificial Intelligence (AI) is no longer a futuristic concept; it’s a present-day reality rapidly reshaping the …
Top Social Platforms for Brand Visibility in 2025 (Ranked)
The social media landscape for brand visibility in 2025 is a complex and dynamic ecosystem. While some platforms …
How to Use ChatGPT to Write Captions, Tweets, and Press Blurbs
ChatGPT, and other large language models (LLMs), have become invaluable tools for content creation in PR and digital …
Why Your Social Media Posts Look Blurry (and How to Fix It)
It’s incredibly frustrating to spend time crafting the perfect social media post, only for your carefully selected …