Updated for 2026

Social Media & Ad Specs Cheat Sheet

Instantly find the latest social media and ad specifications in one searchable directory. Download ready-to-use templates with safe zones, filter by platform, content type, or aspect ratio, and copy direct links to share with clients and designers.

Browse platforms

Choose a platform to view its organic and advertising specifications.

25 platforms

Instagram

Organic Advertising
22 specs

Images · Videos · Carousels

View specs

Facebook

Organic Advertising
44 specs

Images · Videos · Carousels

View specs

X (Twitter)

Organic Advertising
16 specs

Images · Videos

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LinkedIn

Organic Advertising
23 specs

Images · Videos · Documents · Text

View specs

Threads

Organic
5 specs

Images · Videos · Carousels

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Pinterest

Organic Advertising
19 specs

Images · Videos

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YouTube

Organic Advertising
9 specs

Images · Videos

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TikTok

Organic Advertising
13 specs

Images · Videos · Interactive

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Twitch

Organic Advertising
19 specs

Images · Videos

View specs

Snapchat

Advertising
9 specs

Images · Videos

View specs

Google Ads

Advertising
26 specs

Images · Videos

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Reddit

Organic Advertising
9 specs

Images · Videos · Text

View specs

Spotify

Organic Advertising
15 specs

Images · Videos · Audio

View specs

Mastodon

Organic
6 specs

Images · Videos · Audio

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Messenger

Advertising
3 specs

Images · Videos · Carousels

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Audience Network

Advertising
6 specs

Images · Videos · Carousels

View specs

Amazon Ads

Advertising
12 specs

Images · Videos

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Microsoft Advertising

Advertising
4 specs

Images · Videos

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Nextdoor

Advertising
6 specs

Images · Videos · Carousels

View specs

Google Business Profile

Organic
4 specs

Images · Videos

View specs

From specs to finished creative

Move from the right requirements to a production-ready file in three steps.

Step 1

Find the right format

Search by platform, placement, dimensions, content type, or aspect ratio.

Step 2

Download a template

Start with a correctly sized SVG, including safe zones where available.

Step 3

Share the exact spec

Copy a direct link for clients, designers, and campaign collaborators.

Creative tools

Prepare campaign links, check copy, and calculate advertising performance.

View all tools

UTM Generator

Build consistent campaign tracking URLs while preserving existing query parameters.

Open tool

Character Counter

Check characters, words, sentences, and paragraphs before publishing copy.

Open tool

Advertising Calculators

Calculate CPM, CPC, CPA, CTR, ROAS, ROI, and other campaign metrics.

Browse calculators